Job search: personalise your cover letter by taking an interest in the company that contacts you

Published on : 14 June 20213 min reading time

Generally, the cover letter is a first means considered important in the job application, as it is a means to convince the recruiter to hire you. In this case, what are the essential points to write in it to attract the recruiter’s attention?

The importance of a personalised cover letter

The question that arises is ‘what is the role of a cover letter for the recruiter?’. Indeed, the recruiter takes an important place in the analysis of the candidate’s ability to write in order to call him/her for an interview session. Moreover, what is very important in the elaboration of the latter is the writing capacity, like writing with short, simple sentences, but which summarize almost everything about your qualifications. In short, all this allows you to show the recruiter that you are interested in the position they are offering and that this position is entirely for you.

How to personalise the cover letter?

Personalising your application is the key and only way to differentiate yourself from other candidates. Moreover, it should be personalised according to the position to be filled. To do this, there are a few guidelines to follow to make your cover letters interesting to the companies that contact you. First of all, it is essential to identify the company’s needs. This allows the recruiter to see that you have identified the needs and expectations. Then, show that you are the ideal person with the necessary skills by documenting your previous professional experience and that required by the position. And finally, don’t forget to mention your plans with the company. This will make another point in attracting the company to hire you. 

Some tips for a successful cover letter

First of all, in order to be easily integrated into a company, it is advisable to personalise your cover letter by highlighting your skills which are appropriate to the position. In general, the letter should be short. That is to say, avoid describing your CV too much by repeating the same thing. Ideally, the writing style should be well thought out, as style, spelling and language level are very important. In fact, the content of your letter should consist of at least three steps. In this case you will first talk about the company and the activities. Then you should talk about your knowledge and experience. On the other hand, you should not criticize your former company and you should also be humble.

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